A little about me
I started studying psychology to better understand people — inspired by my sister, who communicates in ways the world isn’t always built to understand. That desire to listen closely and serve others now fuels my passion for marketing.
With a background in entrepreneurship, I bring a mix of strategy, creativity, and execution — from market research to campaign rollout. What began as a hobby (editing vlogs, running a K-pop fan account) turned into a career I love. I bring energy, empathy, and intention to every project — because loving the work makes all the difference.
Hii! I’m Christabel — a psychology-trained, community-rooted marketer blending research, creativity to craft campaigns that connect deeply and perform powerfully.
My Portfolio
Here, you'll find a collection of my creative work — from TikTok/ Reels to YouTube content — showcasing my visual storytelling, editing skills, and eye for engaging content.
These samples reflect my creative style, but if you're curious about the strategy behind the content or want to learn more about my marketing experience, feel free to check out the Marketing Strategy tab. It features case studies and creative samples that dive into my role, thought process, and impact on real projects.
Thanks for stopping by — I hope you enjoy exploring!
